A classic red wine flavored with a whisper of citrus fruits. A new and upbeat look has been created with the introduction of a new label, triggering excitement and renewed consumer interest. Studies which indicate the health benefits of wine have also led to a steady rise in Maria Clara sales. The brand continues to grow primarily due to very aggressive P.O.S material and slick advertising campaigns. This product was branded as the "Most Recognized Product of the Year Wine Category" by Philippine Wine Merchant's last July 2009.